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Illustrated tiger resting among fynbos and lilies, paws crossed

Salty Tyger is a senior‑led creative company built for organisations with a story the world needs to hear.

Illustrated tiger resting among fynbos and lilies, paws crossed

Salty Tyger

Salty Tyger is a senior‑led creative company built for organisations with a story the world needs to hear.

WE SPECIALIZE IN

  • Brand Strategy
  • Brand Development
  • Creative Strategy
  • Campaign Development
  • Content + Communications

WE SPECIALIZE IN

  • Brand Strategy
  • Brand Development
  • Creative Strategy
  • Campaign Development
  • Content + Communications

WE WORK ACROSS

  • Business + Enterprise
  • Culture + Community
  • Property + Place
  • Purpose + Impact
  • Arts + Entertainment
  • Government + Public Sector

THE SALTY TYGER COLLECTIVE

We're not built like a traditional agency. There is no conveyor belt of junior teams, layers of account management and a big reveal at the end. The senior people who shape the thinking stay close to the work from start to finish. Our core team brings decades of experience. Around them, we assemble trusted specialists and collaborators according to what the challenge actually requires. Our collective of professionals are selected for their groundbreaking work in marketing and branding across the globe. We've won awards internationally, we sit on councils and boards and we bring fresh perspective from our gathered experience. Our agency model allows for your team to collaborate with ours, in any capacity that you require.

Jeanie de Beer

Founding Creative Director & Brand Strategist

Jeanie is an award winning Brand Strategist and Creative Director with over twenty years of experience leading bold, experiential creative work for brands across the globe. Her practice is rooted in the belief that ideas hold their greatest power when they connect deeply, speak across cultures, and leave a lasting trace — whether through one-to-one collaborations or international, exhibition-scale projects.

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Across each chapter of her career — from founding her first agency in Canada to leading global brand strategy programmes today — her approach has remained consistent: listen deeply, create fearlessly, and deliver work that resonates beyond the brief. Her work is rooted in strategy, because creativity finds its greatest power when it deeply understands the problem.

As a leader, Jeanie is empathetic, collaborative, and supportive — a teacher and encourager who believes creativity flourishes in trust. She has founded two agencies, led award-winning teams, and pioneered remote creative collaboration since 2011 — long before it became the norm. Her clients have spanned NGOs, commercial brands, and emerging markets across four continents.

  • Advanced Marketing Strategy — Cornell University, New York, USA

  • Fine Arts — University of Pretoria, South Africa

  • Visual Communication — Open Window Art Academy, South Africa

  • AI x Design Thinking — currently in study

  • Platinum Winner: Hermes Creative Awards — Brand Strategy, Brand Development, and Campaign Development.

  • Platinum Winner: Association of Marketing and Communication Professionals — Campaign Development.

  • Multiple Gold Winner: RGD Canada — Brand Development and Campaign Development.

  • Multiple Awards: South African Council of Shopping Centres — Branding and Advertising.

  • Early Pioneer of Remote Creative Collaboration (since 2011) — Building creative ecosystems that cross borders and disciplines.

Gill D'Achada, black and white portrait

Gill D'Achada

Creative Director: Brand Voice & Narrative

Gillian is a highly accomplished creative leader with over two decades of experience in advertising and branding, specialising in copywriting and scriptwriting. She has built a reputation for delivering strategically driven, emotionally resonant work across South African and international markets — and for shaping campaigns that have redefined industry standards.

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A graduate of the University of Cape Town, Gillian began her career with leading international agencies — FCB and Barker McCormack — where she rapidly advanced to senior copywriting roles. She later joined Mustard Seed Marketing as Creative Director, where she played a pivotal role in shaping and elevating the retail advertising landscape in South Africa, working closely with cross-functional teams to develop campaigns that redefined industry standards.

She went on to found Salt Branding, a boutique agency focused on tailored brand and communication solutions for local and international clients. Her work has been widely recognised, with multiple awards for video scripts and radio advertising — including audio-visual projects for Southern Life and De Beers. She has been part of senior creative teams responsible for transforming retail advertising in South Africa and internationally, including markets in Saskatchewan, Canada.

Gillian is also an accomplished novelist, demonstrating the same strength in storytelling that defines her commercial work. She continues to travel extensively — staying at the forefront of global trends and integrating them into her work — and is committed to mentoring and training emerging creatives, sharing her experience to develop the next generation of industry talent.

  • University of Cape Town — Bachelor's degree

  • Gold Winner: Sanlam/Tafelberg Youth Literature Prize (2008, English Division) for the best-selling novel Sharkey's Son.

  • Multiple awards for video scripts and radio advertising — including audio-visual projects for Southern Life and De Beers.

  • Shortlisted: M-Net & Via Afrika Literary Awards.

  • Shortlisted: Otto Foundation Award.

EXPERIENCE MATTERS

  • North America
  • the Middle East
  • Africa
  • South Africa

Salty Tyger was birthed in 2025. Before Salty Tyger, our founders established two creative agencies in Canada and developed bespoke branding services for organisations across multiple industries and markets. Our work and collaborations take us to North America, the Middle East, Africa and South Africa, giving us an international perspective on brands, audiences, cultures and the business of communication.

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Salty Tyger — 2026